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New Generation of Malaysians Shop Value-Based Online

New generations of Malaysians are shopping with purpose online — Shopee’s marketplace data shows online consumers are three times more likely to buy products that promote smarter consumption in 2023 than in 2020. Malaysians are increasingly searching for keywords such as ‘pre-loved’, ‘pre-owned’, ‘warehouse clearance’, ‘demo unit’ and ‘thrift’ over ‘new’.

Over the last three years, Shopee marketplace saw consumers putting value-based shopping into practice with a total 1.4 million items sold that were demo units, warehouse clearance items with minor defects, bundled goods, and also pre-owned products. 

50% of these were FMCG categories Baby and Toys, Groceries and Pets, and Health and Beauty, 27% pre-owned fashion, 17% lifestyle items (Home and Living, Outdoor Sports, Hobbies, Games and Books) and the remainder used Electronics. 

Kenneth Soh, Head of Marketing at Shopee Malaysia, said, “Value-based shopping is clearly the future. Generation Z shoppers on our marketplace are telling us with their keyword searches that for every 6 times they look for something new, 4 other times, they are looking for something pre-loved, recycled, reused or display units. They are exercising their purchasing power in a very deliberate way, and it’s humbling to be able to meet the needs of this group of consumers by connecting them to sellers who are aligned with their values.” 

“Shopee makes it easy for Malaysian sellers with stocks to clear to list their pre-loved goods and describe and show users the conditions they are authentically in so that people can make smarter shopping decisions. In February 2023, we saw an estimated 15% increase in pre-loved SKU listings compared to the same month last year. We believe that we make it easier for our consumers to shop with more value online,” Soh concluded. 

The most popular warehouse clearance supplies were hand sanitisers as Malaysians increased their need for personal hygiene protection. As households economised on spending, overstock but affordable skincare, cosmetics, and personal care products were hot in demand. Unsurprisingly, shoppers also chose ‘pre-owned’ over ‘new’ with baby and children accessories, baby and children toys, and pet accessories that get outgrown with age. 

Influencers’ content on Shopee Live has also been shifting to cater to value-based and purposeful shopping decisions. Throughout the last three years, livestream sellers recorded four times more pre-loved orders sold and twice as much live streaming content for pre-owned products compared to new products. This could be attributed to the authenticity generated by influencers demonstrating pre-loved units in their genuine condition along with positive messages shaping sustainable mindsets. 

Shoppers keen to support recommerce can type the following keywords on Shopee’s search bar: “pre-loved”, “bundled”, “warehouse clearance”, “thrift”, “second hand”, “used”, “demo unit” and “pre-owned”. In addition, users can find titles for preloved Live Streams available to view in the Shopee mobile app. Shopee users should also note that from 24 March, Shopee has introduced ‘Change of Mind’, a free return and refund feature for the entire Fashion segment (Local Sellers only) on the marketplace, to enable a ‘want not, waste not’ mindset this Ramadan and Raya. 

Notes: Shopee Platform Data focuses on the Pre-, During, and Post-Pandemic Timelines and Trends from 1 February 2020 – 28 February 2023

Learn about the Person Behind the Clothing Color


To begin a more cheerful new year, have a variety of clothing color options. 

A person’s personality can be seen not only in their nature, but also in the clothes or exterior appearance they wear. But guess what? It turns out that the color of your clothes can describe your character and personality! If the majority of people wear black clothing, it indicates that they are liberated and enjoy thinking. Do you agree with this statement, black lovers? 

Starting the new year is also a good time to upgrade your wardrobe and begin mixing and matching clothing colors that you haven’t worn in a long time.

Siola has compiled a list of clothing color meanings so you can pick the one that best fits your personality, including: 

Neutral Color

White, black, and brown are frequently chosen by most people who prefer to dress in neutral colors. These hues, in addition to producing a classic and elegant impression, can be mixed and matched with any colors and fashion styles, making it easy for individuals who want to utilize them to blend in with their surroundings.

Those of you who like white clothes are usually passionate and have a sincere and simple nature. Furthermore, most people who wear black clothes are usually elegant, but strong and mysterious. Those of you who frequently wear brown clothing are often perceived as authoritative, intelligent, and dependable. 

Bright Color 

Those of you who are self-assured and like to stand out in a crowd may prefer to wear bright colors such as blue, red, and green. Bright colors can also draw attention to the fashion style being worn. People who prefer brightly colored clothing like to be the center of attention and have a lot of self-confidence.

As a symbol of bravery, red in clothing also represents self-assurance, extroversion, passion, and positive energy for those around them. Meanwhile, if you have a lot of blue clothes, you are self-sufficient and hardworking. 

Bright colors can not only describe your personality, but they can also make you appear outgoing and make those around you feel at ease. 

Pastel Color

Pastel colors are light and soft color schemes, such as lilac or light lavender, light yellow, and pink. These are the colors that dominate current fashion trends and are popular among many people. Pastel colors represent a gentle, understanding, and loving personality.

People who like the color pink, for example, are typically romantic and optimistic, according to psychology. Pink lovers are also thought to be calm and warm, so they can provide comfort to those around them. 

Where to Look for Fashion Inspiration


Inspiration for fashion can come from anywhere, and the best style resources are right at your fingertips.

1. Begin with people you already know.

Pull in your most basic resources: family and friends, if you have no idea where you truly want to go with your personal style. At home, who do you admire? Who do you look up to at work? What do they have on that makes you think they are attractive? Start referring to those outfit ideas as a starting point. You are not obligated to follow a specific genre. You are not required to choose a celebrity. Everyone knows someone who makes them think to themselves, “They look nice.”

2. Conduct an internet search.

To find the type of look you want, use a search engine. Search for terms like boho or preppy if you know what you are looking for. If you are unsure, go for a more straightforward approach. You can look up “men’s style” if you are a man. If you are a woman, type “women’s style” into the search box. Look up “non-binary style” if you are non-binary. You can add “plus-size style” if you are a plus-size person. And you will have a plethora of options to choose from. Begin by clicking through them and asking yourself, “Is it possible that is me? Does that ring true for me? Is it something I would like to experience if I were that person?”

Spend time on social media observing how your friends and celebrities dress, from sweatshirts and leggings to blazers and turtlenecks for work. Finding a few fashion bloggers whose style you admire and searching through their archives for your favorite outfits is a great way to get fashion advice and inspiration. 

3. Look to off-duty and street style for inspiration.

If you like the style of a celebrity or influencer, look for images of them when they are not on the red carpet. When they are not in the spotlight, what do they wear? What are they wearing for their OOTD (outfit of the day)? Find out who that celebrity’s stylist is and take inspiration from them.

Photo by Tamara Bellis on Unsplash

4. Take a stroll through the mall.

Look around for boutiques and designer shops. Pay attention to how the mannequins are dressed and look for items that appeal to you. Mannequins are frequently styled to show off multiple items from a store, so this is a good way to find out which items are trending and to experiment with layering. Window shopping can also be used for online shopping—many brands have look books available on their websites that you can bookmark for future reference.

5. Attend runway shows.

You do not have to go to New York Fashion Week to see runway shows, and they are a great source of inspiration. Vogue.com, for example, has every major runway show from the last 20 years. Take in as many runway shows as possible. Determine which fashion trends are appropriate for you. It is even more convenient than window shopping. You are pondering what common themes would be appropriate for your wardrobe. And all you are doing is drawing inspiration.

You are not going to buy that designer item. On the runway, the pieces and styling are not intended for everyday use. A runway show is a work of art, but it can also serve as a source of outfit inspiration.

6. Think outside the box.

When looking for ideas, keep in mind that they do not have to come from the fashion world. Botanicals, art, film, and animals may all inspire you. If you come across a flower with vibrant colors, try to incorporate them into your outfit. Many designers get their fashion ideas from this kind of real-world style inspiration. Outside of the realm of fashion, you can get ideas for a look that is unique rather than trendy.

Fashion Myths: Six “Facts” About the Fashion Industry Explained


The good news is that we now have access to more accurate, robust, and in-depth data on the fashion industry than we did previously. What is the bad news, exactly? Misinformation is a problem in the fashion industry. That means we can’t just stop thinking critically because information is easier to come by! Finding credible sources to back up all of the shocking facts and figures circulating is critical. Thankfully, we have already done the legwork for you. Here are six “facts” about the fashion industry that you may already be aware of, but that merit further investigation.

Myth #1: Fashion is the second most polluting industry on the planet. 

There is no scientific evidence to back up one of the most commonly cited “statistics” about the fashion industry. Despite this, there is a lot of evidence that fashion has a big impact on the environment. According to calculations based on the 2019 Pulse of the Fashion Industry report, the fashion industry is tied with the livestock industry as the world’s third most polluting industry—at least in terms of greenhouse gas emissions—after electricity and heat, agriculture, road transportation, and oil and gas production. That is still a big deal, and it is something we should all be worried about.

Myth #3: Faux fur is a socially or environmentally responsible option. 

Though faux fur has been promoted as a more ethical alternative to real fur, much of it is made of non-biodegradable, chemical-laden materials like nylon, acrylic, and polyester, all of which shed microfibres. And, unfortunately, a scandal in the United Kingdom in 2017 demonstrated that the labels on your clothes are not always reliable. Missguided and House of Fraser, among other high-street retailers, were found to have mislabeled faux fur products made from Chinese cat fur! 

Photo by Karsten Winegeart on Unsplash

Because of the large quantities of fur produced around the world, real fur is becoming less expensive to produce than faux fur. This problem is likely to affect more than a few stores. Real and faux fur should be avoided (unless it is made from clearly sustainable materials) or purchased second hand.

Myth #4: Genuine leather is more environmentally friendly than vegan leather. 

Is there a quick solution? Not all of the time, to be sure. True, many fake leather products are made of non-biodegradable plastics like polyvinyl chloride (PVC), which is made with toxic chemicals that have disastrous consequences for both the environment and factory workers. Although polyurethane (PU), another commonly used material, is less harmful to the environment, it is still not ideal. Animal leather, on the other hand, has a higher environmental impact than PU and is not always biodegradable, depending on how it is treated. 

While leather is a timeless, durable, and ‘natural’ material that can last a lifetime, it can be extremely harmful to both people and the environment during its production. Thankfully, eco-friendly leather alternatives are now available that are far more ethical and, in many cases, more sustainable!

Fashion Experts Reveal Must-Know Industry Trends for 2022


The New Year has arrived, which means your inbox will be flooded with trend reports. Do not be alarmed by the flood of emails. From Business of Fashion, WWD, and Vogue Business, we’ve compiled a list of five must-know trends. 

Trend #1 Inventory Bubble 

Retailers have been grappling with Covid 19 for several years as consumers shifted from in-store to online shopping, stores were closed, labor was drastically reduced, and supply chain issues arose as a result of factory shutdowns and shipping bottlenecks.

Greg Petro, founder/CEO of First Insight, a technology company that helps retailers develop and market products through consumer insights, predicts a “inventory bubble” in Q1 2022 in a WWD article titled What to Watch: Retail 2022 — Still Strong But Tougher. 

Retailers are facing difficulties as Omicron threatens a drop in foot traffic, store lockdowns, factory shutdowns, rising inflation, and a drop in consumer spending backed by stimulus checks. 

With this influx of inventory, Petro expects retailers to provide more services and conveniences such as resales, repairs, and buy online and pick up in-store to improve the customer experience and increase profits.

Retailers should use an all-encompassing B2B platform that includes tools for reallocating and shifting stock to mitigate loss, as well as BOPIS features to provide customers with more flexible shopping options. 

Trend #2 Fashion Shows, Trade Shows, and Omicron Woes

Fashion month has arrived! Pitti Uomo, Milano Men’s, Paris Fashion Week, Paris Haute Couture, and other menswear and haute couture shows are scheduled to take place this month, but with Omicron and increased cases, the industry is unsure how to proceed safely.

According to a Business of Fashion article, it is ultimately up to individual brands to decide whether or not to proceed. Governments are allowing in-person shows as long as they follow national coronavirus guidelines such as reduced guest capacity, social distancing, mask-wearing, and vaccination proof. Some brands are canceling; Brunello Cucinelli has decided to postpone their plans for Pitti Uomo, which takes place January 11th – 13th. 

Hijab Fashion Trend


Islamic Clothing Market Size, Share, and Trends Analysis Report, 2018 – 2025, By Product (Ethnic Wear, Sustainable Fashion, Sportswear), By Region (Middle East & Africa, Asia Pacific, Europe), and Segment Forecasts 

The global Islamic clothing market was valued at USD 59.7 billion in 2017 and is expected to grow at a 5.0% CAGR during the forecast period. Preferences for modest fashion clothing, combined with an increasing Islamic population, are expected to drive growth.

Islamic clothing is a symbolic type of modest clothing that has seen rapid growth in recent years. Rising financial difficulties in the fashion industry as a result of the global recession are expected to boost demand for modest fashion, driving the market over the forecast period. 

The growing popularity of Islamic clothing in the sports industry as a result of favorable changes in international game regulations is expected to boost product consumption. Furthermore, rising consumer investments in online retail distribution are expected to drive market growth. For example, Arab’s brick and mortar strategy, combined with online retailing, is expected to give the company a competitive advantage.

According to the State of the Global Islamic Economy Report, consumer spending among Muslims in the food and lifestyle sectors, including modest clothing, is expected to exceed USD 3.0 trillion by 2021, up from USD 1.9 trillion in 2014. These figures show that modest fashion products and the Islamic fashion industry have a high growth potential. 

The rapid growth of the Islamic clothing market is capturing attention and attracting massive investments across the globe. DKNY, Mango, Uniqlo, and Tommy Hilfiger, among other mainstream fashion industry participants, have made several investments in the sector to meet rising demand and introduce innovative clothing options.

Several geopolitical issues are expected to stifle market growth in Muslim-majority economies in Western Europe and the Middle East. Furthermore, customs, payment, and logistics issues for online retailers are expected to stymie product penetration through e-commerce platforms. 

Product Information 

In terms of revenue, ethnic wear had a market share of more than 70.9% in 2017. The increasing availability of products from various brands such as Tommy Hilfiger, Dolce & Gabbana, and DKNY globally is expected to drive demand for ethnic wear such as burkhas and hijabs.

Photo by Mohammed Hassan on Unsplash

In terms of revenue, sustainable fashion is the second-largest product segment. Islamic sustainable fashion is inspired by Muslim women’s modest dressing habits, and it is a largely untapped market. The introduction of brightly colored clothing has been a game changer in many Islamic geographies, propelling segment growth. 

Islamic sustainable fashion is inspired by modest Islamic women’s dressing, such as covered hair, flowing lines, and a riot of colors inspired by Asian, African, and Arab heritage. These innovative clothing designs are created by fusing modern fashion trends with ethnic elements. This is expected to grow significantly in the fashion world. 

Dear Gentlemen, Here Are Some Fashion Ideas to Brighten Up Your Weekend! 


Weekend aka weekend is the ideal time to spend with friends or a partner. So, to make your weekend even more memorable, don’t forget to dress to impress! 

Confused about how to mix and match clothing to look fashionable? Don’t worry, here are some fashion mix and match tips to make your appearance look more contemporary and stylish. 

Wear Clothes That Go with the Theme of Your Event

To ensure that your costume is appropriate, first determine where you will be going this weekend. For example, if you and your friends are going to a cafe, you can dress more casually. If you are going to a wedding or a birthday party, wear more presentable and eye-catching attire. 

Complement with Shoes 

Once you’ve found the perfect outfit, it’s time to experiment with footwear. If you choose to wear formal clothing, pair it with leather shoes in a matte or glossy finish. However, if you wear more casual clothing, you can pair it with sneakers or sandals for a more relaxed look. 

Complete Your Look with a Bag

Without a bag, a person’s appearance is incomplete. As a result, you can wear a bag by adjusting where you’re going, how far you’re going, and what equipment you’re carrying. You can wear a sling bag if your destination is close to home or you don’t need to carry much. A backpack, on the other hand, is ideal for carrying a large amount of luggage. 

Accessorize to Complete Your Look 

Men’s watches are one of their most important accessories. Wearing a watch usually boosts a man’s confidence. Watches, in addition to being worn as accessories, can be used to measure time. This will make your weekend even more memorable.

Men’s watches are one of their most important accessories. Wearing a watch usually boosts a man’s confidence. Watches, in addition to being worn as accessories, can be used to measure time. This will make your weekend even more memorable. 

There are also many high-quality products from well-known brands. Of course, these products are undeniably high-quality, fashionable, and reasonably priced. 

In addition to many free shipping options, siola.store offers free shipping (postage) to a variety of countries. In any case, there are numerous advantages to shopping at this store!

Fashion Industry Statistics: The 4th Largest Sector is About Much More Than Clothing

The issues surrounding the fashion industry are complex and important. It has a massive impact on the environment, society, and the economy. According to fashion industry statistics, the apparel and textile sector is the world’s fourth largest. But do you understand what that means? 

Continue reading to learn the most important statistics about it.

Statistics on the Fashion Industry: General Information 

According to Fashion United, the industry employs 3,384.1 million people. Its monetary value is three trillion dollars. This equates to 2% of the world’s Gross Domestic Product (GDP). 

In 2019, the Joint Economic Committee of the United States released a survey confirming that consumers spent nearly $380 billion on apparel and footwear in the United States alone. More than 1.8 million people are employed in the industry, which includes everything from textile and apparel brands to wholesalers, importers, and retailers. Its population has only increased, and the post-pandemic scenario is optimistic.

The fashion industry is still growing, particularly in emerging markets in the Western, Asian, and European regions. In the previous year, the Asian market was expected to account for 38 percent of global apparel demand. 

Statistics on the Fashion Industry: The Companies 

To give you a sense of scale, 3,000 billion textile and garment companies enter the market every day. The majority of these businesses are unknown to the majority of consumers. However, this does not mean they do not thrive in their community and circle.

Photo by Clem Onojeghuo on Unsplash

According to Forbes, Louis Vuitton Mot Hennessy (LVMH), which includes enormous luxury brands such as Louis Vuitton, Christian Dior, and Givenchy, is at the top of the list of the largest apparel companies. The group is led by the French billionaire Bernard Arnault. The company is the 73rd largest publicly traded organization in the world, with a market value of US$194 billion and assets worth more than US$108 billion. 

Nike finished second in the category and far behind other ranked apparel companies, climbing 35 places to become the world’s 244th largest publicly traded company. Meanwhile, Adidas advanced, ranking among the top 400 companies with more than $25 billion in sales.

Marketing and the Media 


Fashion marketing relies heavily on media of all kinds. In the late 18th century, the first fashion magazines appeared in England and France. Fashion magazines, such as the French La Mode Illustrée, the British Lady’s Realm, and the American Godey’s Lady’s Book, proliferated and flourished in the nineteenth century. 

Fashion magazines, which featured articles, hand-colored illustrations (known as fashion plates), and advertisements, played an important role in promoting the democratization of fashion in the modern era, alongside other developments such as the sewing machine, department stores, and ready-to-wear clothing produced in standard sizes.

In the early twentieth century, the development of effective and inexpensive methods of reproducing photographs in print media led to the rise of fashion photography and heavily illustrated fashion magazines such as Vogue. Magazine advertising quickly established itself as a key marketing tool for the fashion industry. 

The invention of cinema newsreels—short motion pictures of current events—and the rise of television enabled people all over the world to watch fashion shows and dress like celebrities.

The dominance of visual media has persisted in the Internet age, with fashion blogs emerging as an increasingly important means of disseminating fashion information. Red-carpet events, such as award ceremonies, allow celebrities to be photographed wearing designer clothing, providing valuable publicity to the designers.

Fashion Around the World 

Most people in the world today dress in what is known as “world fashion,” which is a simplified and very low-cost version of Western clothing, often consisting of a T-shirt with pants or a skirt that is mass-produced. 

However, in various parts of the world, there are numerous smaller and specialized fashion industries that cater to specific national, regional, ethnic, or religious markets. Design, production, and marketing of saris in India and boubous in Senegal are two examples. On a smaller and more localized scale, these industries coexist with the global fashion industry.

In the early twenty-first century, one significant development in the field of ethno-religious dress was the widespread adoption of the hijab (religiously appropriate attire) among Muslim women not only in the Middle East but throughout the Islamic world.

8 Different Fashion Styles 


Fashion trends change all the time, but there are some that keep appearing on runways and in street style. Learn more about the various fashion styles that influence popular fashion trends and discover your own personal style. 

Fashion may be all about finding unique ways to dress, but it never hurts to have a plan. To get you started, here are some of the most broad fashion categories.

1. Sporty: Sporty style, also known as athleisure, takes athletic wear elements such as leggings, bike shorts, and oversize sweatshirts out of the gym and onto the streets. 

2. Bohemian: Also known as “boho” or “boho chic,” bohemian style is influenced by the hippie aesthetic and festival culture of the 1960s. Earth tones, natural fabrics and dyes, and prints and accessories from around the world are incorporated into the style. Flowing maxi dresses, long skirts, bell-bottom pants, large brimmed hats, fringe, suede, and slouchy handbags are hallmarks of boho style. 

3. Grunge: Inspired by grunge music and the Seattle subculture of the 1980s and 1990s, grunge fashion incorporates thrift-store finds such as plaid flannel shirts, oversize knits, and feminine dresses styled in a subversive, disheveled manner. Grunge outfits frequently feature ripped jeans or tights, unkempt hairstyles, and black boots.