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Fashion Experts Reveal Must-Know Industry Trends for 2022

The New Year has arrived, which means your inbox will be flooded with trend reports. Do not be alarmed by the flood of emails....

The Millennial Generation’s Use of Social Media and Social Identity

Marketing logics and developments have progressed in lockstep with the whirlwind innovations that primarily define the fashion industry over the years. Because of the...

Retailing, Marketing, and Merchandising in the Fashion Industry

The clothing must be sold after they have been developed and created. However, how do garments go from the factory to the customer? Retail...

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